GameStop Controversy Prompts E*TRADE to Consider Removing Keith Gill

In a move that has sent ripples through the financial world, E*TRADE is considering removing Keith Gill, widely known as “Roaring Kitty,” from its trading platform. This decision follows Gill’s recent activities in the GameStop market, where his significant options trades have once again stirred up the meme stock frenzy.


Background on Keith Gill and the GameStop Phenomenon

Keith Gill, known by his online aliases “Roaring Kitty” and “DeepF***ingValue,” gained fame in early 2021 when his bullish stance on GameStop stock led to a historic short squeeze. His detailed analysis and charismatic online presence inspired a legion of retail investors, leading to dramatic increases in GameStop’s stock price. This saga was pivotal in the meme stock movement, where stocks of struggling companies surged due to coordinated efforts by retail investors, primarily organized through social media platforms like Reddit’s WallStreetBets.

Recent Developments

Gill’s recent return to social media has reignited interest in GameStop. On May 13, 2024, he posted on X (formerly Twitter) for the first time in nearly three years, sharing cryptic messages and videos that hinted at another potential surge in GameStop’s stock. This immediately caused a significant spike in the stock’s value, with shares increasing by 82% and adding over $4 billion to the company’s market capitalization​ (Benzinga)​​ (

E*TRADE’s Concerns and SEC Scrutiny

E*TRADE’s consideration to remove Gill from its platform stems from concerns over potential market manipulation. The Securities and Exchange Commission (SEC) is currently investigating the trading activity surrounding GameStop, particularly focusing on Gill’s influence through his social media posts. The scrutiny is part of a broader regulatory effort to understand and potentially curb the volatility introduced by social media-driven stock movements​ (Benzinga).

Gill’s Financial Impact

Gill’s recent GameStop options trades have been extraordinarily lucrative. His holdings in the company’s options are now valued at approximately $115.7 million, with total gains amounting to $6.86 million. Despite these impressive figures, cashing in on these gains may prove challenging due to the highly volatile nature of meme stocks and the increasing regulatory attention​ (Benzinga).

Community Reaction

The WallStreetBets community has responded with enthusiasm to Gill’s return. His posts have sparked a flurry of activity, with many users expressing excitement and sharing memes that liken him to a mythical figure returning to lead them. This reaction underscores the significant influence Gill still holds over retail investors and the meme stock market​ (

Implications for Retail Investors

The potential removal of Gill from ETRADE could have broader implications for retail investors. It highlights the growing tension between traditional financial institutions and the new wave of retail investors who rely heavily on social media for trading tips and coordination. If ETRADE proceeds with this action, it could set a precedent for how platforms manage influential figures within the retail trading community.


The situation with Keith Gill and E*TRADE reflects the evolving landscape of stock trading, where social media influence can significantly impact market dynamics. As regulatory bodies like the SEC continue to scrutinize these activities, the outcomes will likely shape the future of retail investing and the relationship between financial platforms and their users. For now, the community watches closely, awaiting further developments in this unfolding story.

For more detailed information, you can read the full articles on BBC, Reuters, and Business Insider.

Previous article: Blackstone Acquires 1,750 Homes from Vistry Group for £580 Million


Leave a Reply