Marketing Automation Specialist

Digital Marketing
Manchester
November 27, 2024
Parmanent

Job Description

Focus 5 Recruitment are looking for an experienced Marketing Automations Specialist with Hubspot / Pardot or Marketo experience to join a leading B2B software provider based in central Manchester. If you’re passionate about how technology and marketing work together to achieve the best results, this could be the role for you!

About the Marketing Automation Specialist Role
Our clients Marketing team is the engine behind the company’s growth. Effective campaigns help drive commercial success across their product portfolio, expand their market reach, and delight customers through digital marketing campaigns, lifecycle management, and community building. If you’re motivated by driving growth, exceeding customer expectations, and filling the sales funnel, this could be the perfect fit for you.

Key Responsibilities

  • Provide strategic technical support to the marketing team, setting up and monitoring campaigns and automations.
  • Build, manage, and optimize nurture journeys for key prospects and customers, ensuring seamless and effective touchpoints.
  • Monitor the overall performance and health of their automation system.
  • Leverage automation and AI to enhance lead management processes.
  • Develop and refine our marketing technology stack, aiming for industry-leading standards.
  • Deliver weekly and monthly reports on email journeys, measuring performance against targets.
  • Collaborate with key stakeholders, including the sales team, to understand the funnel and optimize nurture programs.

Experience required for the Marketing Automation Specialist

  • Advanced expertise in any of Marketo, Pardot, HubSpot, or Salesforce Marketing Cloud.
  • In-depth experience with Adbridge or similar tools to support multi-channel campaigns.
  • Proficiency in lead scoring and attribution models (last touch and multi-touch) to boost lead pipeline and engagement.
  • Experience integrating CRM systems with other platforms and automating workflows.
  • Strong understanding of lead generation metrics and experience in data-driven reporting.
  • Engagement with the latest trends in marketing technology and a commitment to staying ahead of the curve.

This Marketing Automation Specialist role is live now and with a key client. For immediate consideration and full details, please apply ASAP.

If this sounds like the kind of challenge you’re excited about, we’d love to chat with you!

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