Senior Digital Marketing Executive

Digital Marketing
Manchester
November 26, 2024

Job Description

Exciting Opportunity for a Senior Digital Marketing Executive!

About us:

The Progress Group, the Group is made up of several business units, each of which aspires to innovate, influence, and inspire others through high-quality and purposeful education and training.

TPG and its subsidiaries are a leading training and education company known for innovation and excellence. We are seeking a talented and experienced Senior Digital Marketing Executive to join our team and help us take our brands to the next level.

What We Offer:

  • Professional Development: Support for professional qualifications, in-house training, including paid qualifications.
  • Financial Security: Death in Service Insurance providing four times your salary.
  • Family-Friendly Policies: Enhanced Maternity/Paternity Leave.
  • Health and Wellness Support: Access to Medicash, covering eye tests, optical, dental, prescriptions, and holistic treatments up to £900 annually.
  • Recognition Awards: Monthly, Quarterly, and Annual Recognition Awards.
  • Referral Bonus: £500 for referring top talent.
  • Exclusive Discounts: MiRewards benefits platform, offering shopping discounts, fuel cards, and more.
  • Commute in Style: Cycle to Work Scheme.
  • Supportive Environment: Enhanced Employee Assistance Programme for you and your immediate family.
  • Group Connection: Annual Group conference and a comprehensive benefits review.

What we are looking for?

We’re looking for a results-driven Digital Marketing Specialist with expertise in PPC, SEO, email, social media, and website management to support lead generation and brand growth for both B2B and B2C audiences.

Key Responsibilities:

  • PPC & Advertising: Manage PPC campaigns on Google, Bing, LinkedIn, and Meta, focused on improving CPC, CPL, and ROI.
  • Email Marketing: Create and optimize targeted email campaigns, leveraging CRM (Zoho or similar) for audience segmentation and automation.
  • Social Media: Drive engagement on LinkedIn, X/Twitter, and Meta channels, with support for content creation.
  • SEO: Develop keyword strategies and implement on-site and off-site SEO for improved organic traffic.
  • Website Management: Update WordPress content, including blogs, courses, and listings.

Preferred Skills:

  • Design & Content Tools: Canva, Adobe, or similar.
  • CRM & Marketing Automation: Experience with Zoho, Salesforce, or HubSpot.

How to Apply: Ready to be a part of our journey? Submit your application with a brief note about your training philosophy by clicking APPLY. If you have any further queries, then please get in touch with our friendly recruitment team by emailing

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