Senior Digital Marketing Specialist

Job Description

Are you…

Interested in working for an international and diverse company?

Passionate about driving online lead generation and optimising digital presence?

Interested in developing your career in a leading manufacturing, printing and coding industry?

If so, read on!

Linx Printing Technologies, are a leading global provider of coding and marking solutions for date and batch coding of products and packaging across manufacturing industries. You will be part of a flexible, family-friendly organization that cares about its people just as it cares about the environment.

We recognize that people come with a wealth of experience and talent.  Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our?positions.

Meet Your Manager – (17) Natasha (Christie) Evetts | LinkedIn

The Senior Digital Marketing Specialist is responsible for driving the optimisation and evolution of our PPC and SEO strategies to support the Direct UK sales team. Reporting into the UK Marketing Manager, who oversees all marketing for Linx UK, you will collaborate closely with the SEO Specialist and PPC Specialist to lead the improvement of our digital presence, focusing on natural search rankings and paid search campaigns to generate high-quality leads. You will optimise our website and digital marketing efforts to align with the broader marketing objectives. This role can be located remotely with regular travel to the office in St Ives.

In this role, a typical day will look like:

• Leading the optimisation and ongoing management of our PPC campaigns to drive high-quality leads for the UK sales team.
• Developing and implementing an SEO strategy to improve the website’s natural rankings, increase traffic, and enhance the user experience.
• Analysing website performance using tools such as Google Analytics, SEMRush, and Search Console, and making data-driven recommendations for improvement.
• Collaborating with the UK marketing team to align SEO and PPC efforts with wider sales and marketing objectives.
• Continuously refining strategies to stay ahead of industry trends and ensure Linx’s competitive edge in digital marketing.

The essential requirements of the job include:

• A remote role with regular travel to the St Ives office
• A degree in Digital Marketing or a related field.
• At least 3 years of relevant experience.
• Proficiency in Google Analytics, SEMRush, Google Ads, and Search Console.
• Demonstrated ability to drive SEO improvements and optimise paid search campaigns for lead generation.
• Strong analytical skills and experience in tracking and reporting on digital marketing metrics.

At Linx, a Veralto Company, we grow talent; we give you the opportunity to develop your career based on your strengths. Linx is a career destination for engaged passionate and talented people who are driven to seek innovation, growth and opportunity.

Linx is proud to be a Product Quality & Innovation company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality?and?Product Identification?segments all united by a powerful purpose: Safeguarding the World’s Most Vital Resources.?

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.